Deploying Your Site

Bridgetown generates your site and saves it to the output directory by default. You can transfer the contents of this directory to almost any hosting provider to make your site go live.

Bridgetown’s included site template automatically provides a Yarn script you can run to build both your Webpack bundle and your website. Simply run

yarn deploy

as part of your deployment process, which will kick off both the webpack and the bridgetown build commands in that order.

If you wish to utilize additional logic within your site templates or plugins to determine what’s a “development” build vs. “production” build, set the BRIDGETOWN_ENV environment variable to production on the machine or service that’s building the site for deployment. Read more about environments here.

Automatic Deployment

We recommend setting up an automatic deployment solution at the earliest opportunity. This way every time you push a commit up to your Git repository on a service such as GitHub, your site is automatically rebuilt and deployed quickly.

Some popular services include:


Vercel combines the best developer experience with an obsessive focus on end-user performance. Changes instantly go live on their global edge network. Everything is taken care of for you, from SSL encryption to asset compression and cache invalidation. Vercel is the platform for developers and designers…and those who aspire to become one.


Netlify is a web developer platform which focuses on productivity and global scale without requiring costly infrastructure. Get set up with continuous deployment, lead gen forms, one click HTTPS, and so much more.

Manual Deployment

For a simple method of deployment, you can simply transfer the contents of your output folder to any web server. You can use something like scp to securely copy the folder, or you can use a more advanced tool:


Rsync is similar to scp except it can be faster as it will only send changed parts of files as opposed to the entire file. You can learn more about using rsync in the Digital Ocean tutorial.

GitHub Actions

description coming soon


Dokku is great if you either want Heroku-style deployments on a budget or you want more control over your server stack. Deploying to Dokku is quite easy, but as always, there are a few settings required to make everything run smoothly.

This guide assumes you’ve got a fully-functioning Dokku server up and running and created an app we’ll conveniently call bridgetown.

First, add the following environment variables to your app on the server:

$ dokku config:set bridgetown BRIDGETOWN_ENV=production NGINX_ROOT=output

Next, create a file called .buildpacks at the root of your local project with the following contents to tell Dokku about the app’s requirements:

Also, create an empty file called .static in the same location. This file will tell dokku to run the app as a static website using Nginx.

Finally, add the following line to the scripts section in your package.json:

  // ...
  "scripts": {
    // ...
    "heroku-postbuild": "yarn deploy",
    // ...
  // ...

The nodejs buildpack will automatically run yarn heroku-postbuild at the right time during the deployment process, so there is nothing left to do. You can now safely deploy your application:

$ git push dokku

… and watch your site being built on the server.

Next: Automated Testing